How to Engage With Candidates in Today’s Uncertain Markets

You need top talent. And you need it quickly. But solid candidates are hard to find and engage. With the steep competition for manpower, it’s time to strategically think about how to engage candidates in today’s uncertain markets.

Every communication touchpoint with a candidate plays into their overall impression of our company. Here are three tips for engaging with candidates in today’s uncertain markets:

Be authentic.

We get it, it’s tempting to go into sales mode, particularly when you need a fill quickly. However, authenticity will go the farthest with candidates. Rather than trying to “shmoosh,” build relationships with candidates. Be realistic about the open position.

If a position is oversold to a candidate, it can backfire down the road, if those initial promises go unfulfilled. Further, authenticity builds trust and speaks to your organizational culture. People want to work with people they like and trust. Authenticity is always your best strategy.

Know yourself, and your competitors.

What other options do candidates have, and what’s the advantage of joining your team? This is where a solid employee value proposition (EVP) can elevate your game when it comes to engaging candidates. If you’re struggling to pinpoint your advantage, take inventory of your incentive structure and all the things that make your company a uniquely positive place to work.

Do you have a mission people want to be a part of? Can you offer bonuses that intrigue high performers? Find ways you can at minimum level with your competitors, and then find angles that you can offer a competitive advantage.

Think total rewards, not just salary.

Everyone’s tired of hearing about the pandemic, but stay with me. The pandemic caused many to question their jobs and rethink what they want their life to look like. In general, people want more flexibility and more meaning in their work. Get creative about how you can offer flexibility to candidates. Make sure to stress your organizational purpose and positive impact in the world.

Finally, as you’re building relationships with candidates, listen to what’s important to them and speak to that. Can you tailor your rewards strategy to meet their goals and desires? Listening and responding demonstrates respect and care that can motivate even passive talent to consider a move.

Stay authentic, know yourself, and think total rewards. These are imperatives if you want to swim in today’s job market.


Meetings! Some love them. Others don’t. Either way, they are an inevitable part of any functioning organization. When led effectively, meetings are well worth the time investment. However, we all know they can easily become time-wasters and energy drainers. When we pay attention to the attendance list, form an agenda in advance, and conclude with action items, meetings can unleash new insights and promote productivity.  


We’ve probably all attended meetings and had the thought, “Why am I here?” When thinking through meeting attendees, we need to take a step back and ask: Who actually needs to be at the meeting? What do I want from each person there?  

Aside from wasting people’s time, more attendees in a meeting creates a “hiding-in-a-crowd” feeling and discourages participation. In addition to filtering your invite list, let people know what you want from them in a meeting. When you have a role to engage in, meetings are an honor rather than an obligation. Fewer people, who know exactly why they are at a meeting, creates an environment for productivity. 


Every productive meeting has an agenda. If you’re struggling to come up with an agenda, consider whether the meeting is actually necessary! Sending out the agenda ahead of time can make your meetings more productive, particularly if you need meeting participants to brainstorm or form an opinion on an issue beforehand. If you try to introduce a complicated question in a meeting, attendees must quickly try to process the question and generate ideas. Better ideas are likely to come from more extensive processing time prior to the meeting. Capitalize on your time together by giving attendees a list of questions to ponder and investigate ahead of time. 

In addition to setting an agenda, you must follow the agenda! This can be difficult if you have a particularly chatty group. As the leader, you need to set up and enforce some norms for success. Perhaps you devote the first 5 minutes of a meeting to non-business-related chatting, and then turn your attention to the purpose of the meeting. Even so, you may have people who have a difficult time staying on track. This will require you to kindly but firmly guide the group back to the relevant topics at hand. It’s the leader’s job to keep the meeting focused on the agenda, and many people will be grateful when you do. 

Action Items 

End each meeting with a summary of what’s happened and a list of action items. Each action item should have a due date and a person responsible for completing it. Discuss the summary and action items at the end of the meeting, and then follow up with an email directly after the meeting ends. This provides meeting attendees with a written record and reminds them of their responsibilities. 

Wrapping Up 

By auditing the attendance list, setting and following an agenda, and ending with action items, you can capitalize on meeting time. Over the course of a year, following these best practices can have a major impact on a company’s bottom line.  Additionally, when enough meeting leaders implement these changes, the norms and attitudes around meetings will begin to shift. Attendees will start to expect more from meetings: both to get more out of them and to bring more energy, ideas, and expertise to them.  

Our Manage 4 Performance platform helps companies be more strategic about meeting time. When you join M4P you will unleash a competitive advantage through saved money, saved time, and better ideas. Book a demo today to learn more!  

Post Categories: Blog | Insights
Date Published: Aug 4, 2022
Post Categories: Blog | Insights
Date Published: Aug 4, 2022